Krista Norton Haydon Building Corp

Meet Krista Norton, Marketing Director for Haydon Building Corp. Growing up in New York, Krista attended the liberal arts college SUNY Geneseo, where she received a bachelor’s degree in Psychology with coursework in Organizational Psychology, and a minor in English. Her first job out of college was working for a nonprofit organization that provides services for people with developmental disabilities. She later obtained her master’s degree in management from Keuka College in New York to further expand her skillset. Tired of the cold weather, she moved to Arizona in 2007 to start a new life and career.

Within a couple months of arriving to Arizona, Krista entered into the construction industry. From her experience working for the nonprofit, Krista was well-versed in coordinating multi-disciplinary teams, paying close attention to details, writing service plans, planning special events and working under tight deadlines; all of which have proved to be beneficial for building Haydon’s marketing team, proposal functions and capabilities.

During Krista’s first years with the company, she was heavily involved in the pursuit of work and proposal development. Since being promoted to Marketing Director, she is now focused on big-picture strategy and finding innovative ways to reach Haydon’s clients and industry partners through new and traditional marketing efforts. Her secret to success is keeping her environment organized and most importantly fun so that both the marketing and pursuit functions can stay agile while maintaining a positive attitude.

Krista is a Certified Professional Services Marketer through SMPS. She enjoys donating time to assist a variety of small businesses with marketing strategy, is a formidable foe in a game of dominoes, and can really rock a karaoke bar. “You Give Love a Bad Name” by Bon Jovi (1986) is her jam.